About Us
We’ve been pioneers and craftsmen in the art of growing plants for 100 years. Since our founding in Southern California by Harry E. Rosedale, Sr. in 1926, we’ve been absolutely dedicated to quality—obsessed with it, really. Today, we operate separate nurseries in various regions to deliver plants throughout the country.
Quality starts with selecting the very best varieties to grow. We work with breeders from around the world to test and trial plants before we consider them worthy of your garden. We now grow more than 4,000 varieties for every landscape need and every region. From our custom soil mixes, developed to ensure healthy roots, to the care we take in pruning and shaping plants as they grow, Monrovia is focused on giving every plant what it needs to thrive.
Grow Beautifully™
We know that growing a beautiful garden isn’t just about growing plants—it’s about growing our human connection to nature. We use our hearts, minds, and hands to grow the finest selection of plants for every need, indoors and out. Our passion for plants and years of expertise result in plants that everyone can grow beautifully, sharing in the joy and satisfaction that comes from nurturing living beauty at home.
Grow Confidently
We believe there’s a science to growing beautifully. That’s why we work with breeders and plant explorers around the world, selecting varieties with the best genetics to grow stronger, healthier plants. Our unmatched propagation and growing techniques, exclusive soil mixes, and encouraging advice based on real experience help ensure your success with plants.
Grow Responsibly
We follow nature to develop our practices and techniques—to evaluate the evolution of plants, to watch for beautiful adaptations, and to learn the best way to provide whatever a plant may need. We use beneficial insects, organic mulches, and natural microorganisms, and we strive to reduce the use of insecticides and fertilizers. We work with nature to bring a plant’s beauty to life.
